Janet Robertson
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  • Santa Monica, CA
  • United States
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Title or Role
Solutions Partner
Organization
ForBenefit Enterprise
Bio
MBA, International Management, Thunderbird School of Global Management, Glendale, AZ
BA, Cultural Anthropology and Film, Tufts University, Medford, MA
University of International Business and Economics, Beijing, China

For the past four years Janet has consulted in marketing and new business creation in the fields of entertainment, consumer products, wireless, Internet, IPTV, new media, education, and health as well as the for-benefit global development sector. Currently, she is a Solutions Partner with ForBenefit Enterprise and builds collaborative, mutually-beneficial partnerships with corporate sponsors to generate funding for outdoor education programs, expand participation of youth from diverse communities, and increase long-term educational program sustainability through the development of outreach strategies and cause marketing programs, including digital media, and that align with corporate sponsors’ marketing and public affairs objectives.

Previously, as EVP Global Strategies, Sesame Workshop, Janet established significant strategic funding and distribution partnerships that expanded the reach in emerging markets of the award winning “Sesame Street” television program and multi-platform educational programs for children. Prior to Sesame, as VP Asia Pacific for Panamsat, Janet established the Greater China strategy for regional sales development and corporate marketing, negotiated $30mm+ agreements, and managed high level regional relationships with broadcasters, telecoms and governments throughout Asia.

Prior to Panamsat, as VP International for Sony Pictures Entertainment, Janet was instrumental in building a $300mm global home entertainment licensing profit center, and played a key role in establishing the Columbia Tristar brand’s dominant market position in Asia, Latin America, Scandinavia, Eastern Europe, the Middle East and South Africa. She began her career with Columbia Pictures in the new business unit of RCA Columbia Home Video, a joint venture of Coca-Cola and GE, which she helped launch across Asia and Eastern Europe as Director, International Home Video. She also has been a film and video producer of high-end television commercials, marketing films, documentaries, and award winning videos for MTV.

Janet earned her MBA in international management at Thunderbird School of Global Management, and her Bachelor of Arts in anthropology and film at Tufts University. In addition, she studied cross-cultural management and Mandarin Chinese at the University of International Business and Economics, Beijing. She is currently pursuing a Certificate of New Media Management at the University of Southern California, Los Angeles.

In addition to her native English, Janet is a conversational speaker of Mandarin Chinese.
Web site
http://www.forbenefitenterprise.com

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Comment Wall (4 comments)

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At 3:03pm on June 11, 2011, Robyn Bjornsson said…

Hi Janet, I’m passing on this note from Rich.
~Robyn

--------

I'd like to invite you to an event coming up in the LA area on Tuesday evening. I
hope you'll consider attending -- and inviting your friends and associates, too.

 

The book formerly known as "Alleged New Book" is now published as
"The Nature Principle: Human Restoration and the End of Nature-Deficit
Disorder." The event is free and open to the public. My presentation and
the discussion will be about the expansion of the children and nature movement
to adults, the future of environmentalism -- and the emergence of what I call
the New Nature Movement ( http://bit.ly/ltkPXL).


I'll will likely be arriving a bit early and staying afterward to sign books
and visit with friends. Hope to see you there, and whether or not you can make
it, please do let people know about it. Thanks!

Rich

 

More info on the event at http://www.vromansbookstore.com/richard-louv

Richard Louv, presentation and discussion on
THE NATURE PRINCIPLE

06/14/2011 7:00 pm

Location:
132 N. Euclid Ave.
Pasadena, California 91101


More about the book at www.richardlouv.com

At 12:05pm on September 23, 2010, John Thielbahr said…
Hi Janet. I am also interested in how you connect Natural Leaders to statewide networks. Please do share with us how that goes. I see you are a T-Bird. I am class of 67, one of the first to go two years for a Masters. It was so new that I may even be listed as class of 66. Pretty rustic in those days, but got what I needed and headed off to New York. Glad you are part of the Network. John
At 9:37am on September 23, 2010, Suz Lipman said…
Hi Janet, Yes, please do.
At 8:11am on September 23, 2010, Suz Lipman said…
Hi Janet! We met at the Grassroots Gathering. It's wonderful to see you here. I hope you make yourself at home and let us know what you're up to. Cheers!
 
 
 

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