Melanie has got a varied 20 years background from both a technical and management perspective in the Entertainment and Media industry and holds a Post Grad Dipl in Entrepreneurship, a Dipl in Business Coaching and has spent the last 6 years immersing herself in game psychology and Augmented Reality. Her original AR WORLD idea goes back to Feb 2011 and was sparked by her back then 7 year old step daughter who lost all interest in going outside to play because of computer games. Her company Geo AR Games has developed the world's 1st digital playground called Magical Park which gets kids off teh couch and physically active outside. It is aimed at kids 6-11 and kids run on average 1.45km playing the game. Magical Park has received global publicity through TV, Radio, magazines, newspapers and blogs.